Over the past decade, Ubud Bali, has been transformed into a niche market for luxury hotels, boutique hotels and exclusive villas. The presence of accommodation facilities may be regarded as unique, because it is in between the fields and valleys as the typical topography of this region.
The uniqueness makes Ubud appear as one of the main tourist destinations in Bali, chasing popularity Nusa Dua, Sanur, and Jimbaran. Although the new hotel developments take place very rapidly, but the area is still able to maintain a unique form of blending tradition, the history of sustainable and cultural attractions.
According to the research results of HVS, the global scale hotel researchers based in the United States, Ubud and Bali in general has enjoyed significant growth in visits. Since 2004, the number of foreign tourist arrivals increased by 1.5 million to 3.8 million in 2014, growing 10 percent on an annual basis.